Dear Readers,

It is a pleasure to be showing you a little be more about myself! My name is Pamme Lim and I am a Digital Communication professional working in a Fortune 100 company who is also a YouTuber/Blogger. As a professional in the field, it is crucial to always be agile in this fast changing industry so I am using my digital space as a playground to experiment with new tools and express my creativity. I have included some hyperlink in the text body below in case you would like to know more about what I mentioned. Moreover, I have complied some highlights of the work that I've done for my personal project (mostly influencer work) as well as the work I have done for my former employer. Please use the hyperlink to see each content in full. Enjoy!


Main Instagram: @pammelim

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A cover photo from a YouTube makeup tutorial, 2019

Who is Pamme Lim?

I consider myself a third-culture kid. I spent a lot of my childhood abroad and lived in Bangkok, Cairo, London and Paris before the age of 15. For my undergraduate degree, I completed a joint double degree in BA (Hons) in Visual Communication (now Digital Communication Design) between Birmingham City University and Silpakorn University, where I was awarded the King Bhumibol Scholarship for academic excellence.

For my double Masters, I did a MSc/MA in Global Media & Communications, spending my first year at London School of Economics & Political Science (UK) and my second year at the University of Southern California (USA).

I was particularly interested in the concept of globalisation and transnational identity, probably because I had burning questions about these issues growing up as third-culture child.

Having previously worked in music, entertainment, fashion, media and tourism, I currently am now an influencer and a digital marketing communication consultant.

. . .

Pamme Lim
Influencer Work | Role: Influencer

I started producing content and sharing it publicly in 2017. Since then, I have become a part-time influencer in both Thai and English, writing blog posts for and Facebook, Instagram (photo and short story videos), and YouTube. I edit videos with Adobe Creative Suite and film video footage myself using a DSLR Canon EOS 80D.

Pamme Lim's Blog & YouTube Homepage

Blog samples:
  1. 🏠 Free Workouts You Can Do at Home Right Now
  2. 🥪 Post-Valentines Breakfast at Brekkie (Review)
  3. 🇮🇳 What I Pack for India?
  4. 💋 3 Tricks to Speed-Up Your Travel Make-Up
YouTube samples:
  1. 🇬🇧Bicester Village Vlog - United Kingdom
  2. 🇮🇹Fidenza Village Vlog - Italy
  3. 🇹🇼Taiwan Kaohsiung Vlog - ROC
Instagram samples:

Brands I have previously collaborated with include: Lazada, Philosophy, Vera Paris Bag, The Bicester Village Shopping Collection (a few videos), YouTrip for KBank, Vaseline, Villa Market, Beautrium, Hi-Herb by BSC, Breeeze, Easey, KrinPongkaidoo, Botta, Malissa Kiss and Sister by Ter to name a few.

I was one of the bloggers selected to participate in the CP All Bloggers Bootcamp.

Media mention: BK Magazine (print and online)

    . . .

    Beeline Tours & Travel
    Travel Agency | Role: Marketing Communication Manager

    I worked with Beeline Tours and Travel, a premium outbound travel agency, for 6 years. My work for Beeline included coming up with strategic integrated marketing communication plan for the company. Some of the earlier works I did for the company were market research, recruitment, rebranding, corporate identity design, web design, and shifting from offline to online communication platforms. Later in my career, I rotated to other functions within the company including Business Development and Talent Management.

    Blog samples originally published on Beeline's Facebook in Thai:
    1. 😱 How to Avoid Tour Scammers?: เลือกทัวร์อย่างไรไม่ให้โดนหลอก?
    2. 🇪🇺 9 Most Fabulous Shopping Outlets in Europe: 9 สุดยอดช้อปปิ้งเอาท์เลทในยุโรป
    3. 🇩🇪 6 Local Brands to Shop in Germany: 6 แบรนด์ต้องซื้อที่เยอรมนี
    4. 🇪🇸 6 Local Brands to Shop in Spain: 6 แบรนด์ต้องซื้อเมื่อไปสเปน
    5. 🪑 5 Things You Should Know Before Booking an Airbnb: 5 เรื่องต้องรู้ก่อนจอง Airbnb
    6. 💦 4 Reasons Why You Should Avoid Travelling During Songkran: 4 เหตุผลที่คุณควรอยู่กรุงเทพฯช่วงสงกรานต์
    Beeline's Website & Social Media Sites

    . . .

    Beeline Academy
    Social Enterprise Project | Role: Founder & Project Manager

    During my work rotation, I was in charge of Talent Management where I was able to recruit, interview and manage freelance tour leaders with a range of experiences. This job and my experience as a tour leader provided me insights into their way of being and problems travel agencies face relating to talent shortages during peak seasons. Often times, the popular tour leaders were booked way in advance, leaving many groups without a qualified tour leader to lead. I saw this an opportunity to start a social enterprise project named Beeline Academy, which was open to public as a place to learn about the travel industry and to train those aspiring to be professional tour leaders. The objective was to provide a resource of new talented tour leaders for Beeline and other travel agencies.

    Content samples published on Beeline Academy's Facebook in Thai:
    1. 🤫 Freelance Tour Leaders' Secrets: เผยความลับหัวหน้าทัวร์ฟรีแลนซ์
    2. The Differences between Tour Guides & Tour Leaders: มัคคุเทศก์ กับ หัวหน้าทัวร์ แตกต่างกันอย่างไร?
    3. ♥️Why You Should Date a Tour Leader?: ข้อดีของการมีแฟนเป็นหัวหน้าทัวร์
    4. 🗣️How Many Languages Tour Leaders Need to Know?: หัวหน้าทัวร์ต้องพูดได้กี่ภาษา?
    5. 👩Female Tour Leaders & Gender Equality:  ทำไมลูกค้าไม่ชอบหัวหน้าทัวร์ผู้หญิง?
    Beeline Academy's Website & Social Media Sites

    . . .

    I do hope you enjoyed my presentation. If there is anything else you would like to know or would like to do a collaboration please reach out to me. Have a great day!

    Warm regards,

    - Pamme


    Main Instagram: @pammelim

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